Many of these logos have a story behind them, but ultimately the design is supposed to resonate with you on a psychological level. Ultimately the psychology of your logo entails how the sight of it trigger past experiences, memories, and opinions. You associate all of these things with a brand image. While it may be tempting to throw in as many colors as possible, ultimately logos tend to use only a couple so as not to distort the message of the brand.
Our brains are meant to automatically wired to memorize shapes which is why you always recall them so easily when thinking about specific companies. Logos should subtlely utilize shapes within the lettering or symbols without making it difficult to read or interpret. Abarth Aston Martin Audi Arrinera.
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