This is a major hassle if you are a mobile developer who has built for both Android and iOS and desire consistent behavior and attribution measurement. Unfortunately, progress on these alternatives has stalled in recent years, leaving developers out of luck once again.
Here are a couple of the more popular examples:. These links work on every operating system and browser to deliver users to your app or to the App Store, depending on the situation. Leveraging this expertise, we have built a fully customizable, cross-platform, trackable, deep linking smart app banner.
When the banner is tapped and the app is currently installed, it will open the app. If the app is not installed, it will take the user to the appropriate App Store page. Works on all mobile browsers and mobile operating systems. Easily create an iOS smart banner or Android smart banner once, and use everywhere.
Tailor the Smart Banner look and feel as well as a call to action, based on specific behaviors of yours users both across mobile web and your app. For example, use a different banner for your most active users. Without changing any code on your page, run experiments to identify the optimize Smart Banner audience targeting and creative to drive the greatest conversion of new app installs as well as app re-opens. On the Branch dashboard, we provide rich analytics to track how many people viewed and clicked the banner, and how many installed or opened the app.
This can tell you how well a mobile web page is converting, and help you optimize your growth efforts. You can specify a dictionary of data that you want to pass into the app, so that you can take the user to a specific product, or piece of content within the app — also referred to as deep linking.
To support a native look and feel with your mobile website, or just to customize the experience, Branch Journeys enables you to fully customize all visual aspects of your banner using a graphical editor or directly editing CSS. This includes the app title, description, call to action button, rating stars and number of reviews. Branch also offers Journeys , a premium solution that allows you to codelessly create and deploy web to app assets such as smart banners.
With Journeys, brands can:. Create an unlimited number of potential audiences based on web and app activity, referring site, operating system, and more. Choose from a number of pre-built templates and have full control over the layout and design of your assets. See real-time performance, segmented by Journey. Attribute down-funnel actions back to the Journey. Implement improvements without changing code. You can either follow the below step-by-step guide, or request a Branch demo to meet with a member of our team.
Paste the code snippet below into the Javascript tags on your site. Head to the Journeys section of the Branch dashboard and follow the wizard to configure your smart app banner. You can also find full Journeys documentation on our developer portal. Lastly, you can set up your native app for deferred deep linking and install tracking very easily by following the integration instructions located on this site for iOS or Android. Deferred deep linking is a critical part of the web-to-app journey.
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